Author Archive

John Wengler

John Wengler

The Devil is in The Details…Measuring Campaign Effectiveness

Posted on October 22, 2014 by
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More and more marketers are being held accountable for metrics showing ROI, and to provide more detail that shows where response (or revenue) is coming from. Luckily, we are living in a digital age where we have ready access to an array of statistics and reporting tools that can lift the veil on our communications programs and show in great detail who’s buying, where our customers are coming from, and how they heard about us.

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McBranding

Posted on June 17, 2014 by
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The first time I really recognized the value of branding was about 12 years ago. I was driving down I-476 back from a Pocono Mountain weekend with my three daughters. A five-year old voice from the back seat perks up and says “McDonald’s!”.

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Happy Holidays! –From the Interprose Team

Posted on December 20, 2013 by
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As 2013 comes to a close we would like to thank you for allowing Interprose to be part of your business. We hope you enjoy this holiday message – from our homes to yours.

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