Author Archive

Melissa Drozdowski

Melissa Drozdowski

What You Don’t Know About Social Media Can Kill You(r Brand), Part I

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You’ve seen them on reddit, Slideshare, Twitter, and Facebook. You’ve probably rolled your eyes, laughed ruefully, and shook your head, wondering why, oh why, would anyone post something so stupid on (insert your favorite social platform here)? Didn’t they know what would happen? Didn’t they stop to think before they sent that tweet or posted that update? Didn’t they know any better?! Oh, the outrage!

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Get on the Wiki-Wiki Bus, Part II

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In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.

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Get on the Wiki-Wiki Bus, Part I

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The question is no longer should your business have a Wikipedia article, but why doesn’t it?

If you’ve ever visited or stopped over in the land of my ancestors, you’ve probably come across this Hawaiian travel staple – the whimsically named “Wiki-Wiki” bus. In the native Hawaiian language, the word “Wiki” means “quick”. At the Honolulu International Airport, the Wiki-Wiki bus serves as a quick way for travel-weary passengers to scoot between the various terminals.

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A Thanksgiving Interlude

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Yes, it’s Thanksgiving time again, the gateway to the US’ annual bacchanalian celebration of turkey, parades, football, and Christmas shopping. But amidst all of the eat-drink-and-be-merry frenzy, the time is right to pause and reflect on the true spirit of Thanksgiving.

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The Internet of Things

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Welcoming some 11 million visitors per year, the Experimental Prototype Community of Tomorrow – better known to Mouseketeers everywhere as “EPCOT” – is home to one of the most recognizable buildings on the planet: Spaceship Earth. Spaceship Earth captures the spirit of innovation, whisking riders away on a gentle journey through time that depicts the story of human interconnection from the dawn of recorded time to the world of tomorrow.

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