There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented media ecosystem, PR is changing too, whether it wants to or not. Influencers today are more […]
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These days, there’s a lot of buzz around “brand journalism”. But what exactly is it? And should you consider it for your organization? Quite simply, brand journalism is journalism produced on behalf of a brand. But while it aligns with journalism, brand journalism is a completely separate beast in that it isn’t objective by nature. […]
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Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street Journal or Forbes. However, most […]
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When it comes to open-worthy subject lines, what do you need to consider? Think about it – the subject line is the make-or-break piece of any email pitch. It’s your opportunity to make a memorable first impression, and the key element that ensures your email is read rather than tossed aside. The subject line must […]
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The 40th anniversary of the largest global conference and exposition for optical communications and networking professionals wrapped up five days of conference and exhibit programming on March 26. Held in warm and sunny LA – a welcome change for this North East gal who suffered through the miserably brutal 2015 winter – OFC 2015 showcased […]
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The Los Angeles Convention Center will light up once again when industry’s preeminent conference for optical communications and networking professionals returns to LA on March 22, 2015. The Optical Fiber Communications Conference and Exhibition, otherwise known as OFC, now in its 40th year, is expected to draw more than 12,000 attendees to over 550 exhibits, […]
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It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.
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Supercomputing 2013 (SC13) celebrated its 25th year in Denver, November 18-21. With more than 10,000 attendees and 350 exhibitors, the conference brought together the international supercomputing community with a program of technical talks, tutorials and workshops. Plus, the exhibit hall featured the latest and greatest “super” cool technologies from industry, academia and government research organizations.
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