Author Archive

Vivian Kelly

Vivian Kelly

1998-2019: 21 Years Celebrating Customer Successes

image description

1998 was a game changer for technology. Apple introduced the first iMac, Google was founded, Microsoft released Windows 98, and e-commerce was taking off with companies establishing their internet presence.

It was also the year I started Interprose (21 years ago on January 23rd), during the dot-com era. Our clients back then were technology companies launching new innovations that helped create the Internet and e-commerce sites we now use every day.

Read More

Protecting Your Brand Investment

image description

While it’s important to promote your company to establish and grow your brand, brand differentiation and loyalty will only be achieved when everyone in your organization understands their role as a carrier of the brand, believes in the brand, and most importantly, delivers exceptional customer service to reinforce the value of the brand.

Read More

Blurred Lines

image description

“Blurred Lines,” the controversial smash hit that topped U.S. Billboard magazine’s 2013 Songs of the Summer list and achieved No. 1 in more than 100 countries, continues to make headlines, but for the wrong reasons. It’s a case of “be careful what you wish for” as not all publicity is good PR. Sending the wrong message can have devastating consequences for your brand and hard-earned reputation.

Read More