The programme follows the GSMA’s report with the Cherie Blair Foundation for Women, which examined the mobile phone 'gender gap'. It claimed there are 300 million that could and should be 'mobilised' and aims to reduce that by 150 million within three years.The programme follows the GSMA’s report with the Cherie Blair Foundation for Women, which examined the mobile phone 'gender gap'. It claimed there are 300 million that could and should be 'mobilised' and aims to reduce that by 150 million within three years.