Posts Tagged ‘Communications’

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of my favorites growing up. We gravitate to stories from […]

There are a lot of benefits to living in Hawaii: great weather, long beaches, and the sight of the beautiful Pacific Ocean at almost every turn, to name a few. Yet there are drawbacks, as well. A big downside to living in Hawaii is the cost of electricity. As you may or may not know, […]

Ahh, my desk. I love being behind my desk crunching numbers, working on budgets, forecasts, and analytics. It’s safe, familiar, and my domain. I thought I had everything I needed to manage and help grow the business by making decisions based on financial charts, metrics and trends. Somehow, this wasn’t translating into a healthy pipeline or bottom line. I could not understand why, when we had a great product, a top sales team, and an internal marketing group in place. We’d allocated two-thirds of our sales/marketing budget to sales and one-third to marketing…what was I missing? One thing I know is that numbers don’t lie.

As of July 1, 2014, Canada Day of all times, Canadian companies and individuals are subject to hefty fines of between $1 and $10 million CAD through Canada’s Anti-Spam Legislation (CASL) organization if the people they solicit have not agreed to said solicitation. This new law requires companies and individuals to obtain this consent before sending Electronic Marketing Communications (CEM), and to provide an “opt-out” method, too.

I was in Maui in early May of this year, kitesurfing with a friend. As I chatted with other kiters there – who have subsequently become friends – I learned about Maui’s MaiTai’s event. This unique annual networking gathering brings together elite kiteboarders, venture capitalists, entrepreneurs, and tech companies.

Have you ever been in an interview with a reporter where you thought, “Damn, why didn’t I take the time to understand their interests more?” Although this happens to even the most media-savvy among us, it doesn’t have to. And here’s how to prevent this from happening to you.

Imagine this: tomorrow you have an interview with a journalist who’s writing a story for one of your A-list publications.

In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.

Continuing my blog on how to survive SXSW, here’s my list of “must haves” to pack for Austin. And, if you’re keen on parties, I’ve added some points to remember when planning your nightly party hopping activities.

Attending the South By Southwest (SXSW) Festival teaches you a thing or two about how to survive in the downtown Austin wilderness. For some, it can be a daunting event to navigate—especially if new to the SXSW shuffle. But it’s actually one of those experiences that require a full jump into the deep end. Just go for it.

Have you heard of Vine? It’s the bee’s knees. Of course, everyone loves a good video. But who has the time to watch? Our quick-to-the-punch social media world doesn’t have the patience for long-winded and whimsical video presentations—unless you’re stuck at the airport.