Posted on July 10, 2018 by Melissa Drozdowski
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture […]
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Posted on June 26, 2018 by Melissa Drozdowski
So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect: livestreaming. Once again, we’re going to […]
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Posted on June 04, 2018 by Melissa Drozdowski
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on […]
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Posted on May 15, 2018 by Melissa Drozdowski
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of […]
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