Posts Tagged ‘Metrics’

Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. But how do we show movement on these goals? This is where PR […]

More and more marketers are being held accountable for metrics showing ROI, and to provide more detail that shows where response (or revenue) is coming from. Luckily, we are living in a digital age where we have ready access to an array of statistics and reporting tools that can lift the veil on our communications programs and show in great detail who’s buying, where our customers are coming from, and how they heard about us.