Posts Tagged ‘PR’

There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented media ecosystem, PR is changing too, whether it wants to or not. Influencers today are more […]

Growing up, I loved to sing and dance. So it’s no surprise that when I learned about my high school’s show choir that I knew I wanted to be a part of it. How could I not want to be a part of something that combined singing and dancing? It became my goal as I […]

This blog post is courtesy of fellow GlobalCom PR Network member, Abeceda komunikacije. Parts I and II of this series offer insight into what to expect from and how to maximize your visibility and effectiveness at events in Eastern Europe. In this final installment, Abeceda komunikacije shares useful tips it employs to successfully unlock new media […]

This blog post is courtesy of fellow GlobalCom PR Network member, United Partners. Part I of this series offered an overview of what to expect of media and analyst relations at events in Eastern Europe. In Part II, we cover practical tips for maximizing your visibility and effectiveness. One thing to keep in mind about reporters, […]

This blog post is courtesy of fellow GlobalCom PR Network member, Planet PR. Every media and promotion market has its own characteristics. Even those countries that are geographically close, such as Poland and Germany, are characterized by completely different journalist expectations and editorial approaches. To that end, it’s important to know how to communicate and work […]

Business press coverage is the holy grail of PR. Every client, no matter the size of the company or the product they’re selling, wants it. And often one of the first questions a client asks the PR team is how quickly they will land that profile in the Wall Street Journal or Forbes. However, most […]

Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. But how do we show movement on these goals? This is where PR […]

Ironic happenings Monday as innovation hit the wires with the unveiling of Apple’s gorgeous watch. The different styles and looks are stunning. But as news of this fascinating new wearable bubbled up all over the Internet, one of the tech industry’s greats dropped a bombshell. Gigaom announced on Monday it was shutting its doors due […]

In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about showing the audience how the news impacts their localities, their everyday lives. Recently, Interprose worked with GlobalCom PR […]

Can you have a successful, enjoyable, and productive career while pursuing your own personal victories outside the office? The answer is yes, by establishing what’s called work-life balance. Everyone is always trying to achieve this balance.