Posts Tagged ‘Strategy’

Full disclosure – I’m a huge Disney World fan. The memories that I’ve made during the last 20 years are just priceless. For example, this one: my family and I sat down for a Disney Character breakfast – one where Mickey, Minnie, and other Disney characters visit your table for pictures and autographs while you […]

Have you ever been in an interview with a reporter where you thought, “Damn, why didn’t I take the time to understand their interests more?” Although this happens to even the most media-savvy among us, it doesn’t have to. And here’s how to prevent this from happening to you.

Imagine this: tomorrow you have an interview with a journalist who’s writing a story for one of your A-list publications.

As the 22nd Winter Olympics in Sochi have now come to a close, it’s a perfect time to pause and reflect on what businesses can learn from the Olympics. I can’t help but to draw parallels between the critical elements required for a successful road to the gold, and those needed for today’s businesses: teamwork, focus, perseverance, leadership and strategy.

Teamwork
Without teamwork and great teammates, a team will struggle to win an Olympic medal, or even succeed at all, no matter how bright one or two individuals may shine.

In part one of a two-part series discussing the importance of Wikipedia, we explored the reasons why your organization might – should, really – want to add a Wikipedia article to its communications toolbox. Its status as the sixth most-visited website on the Internet, prominence in organic search engine results, and frequent use as a research resource by the media should make the decision to join the hallowed pages of Wikipedia a no-brainer.

Scores of technology PR pros hit the massive show floor at the 2014 International Consumer Electronics Show (CES) to support clients during interviews and engage with a vast army of bloggers, reporters and influential columnists that take over Vegas. For three days, more than 150,000 consumer technology – and increasingly enterprise technology – industry-types watched, tweeted and blogged about everything CES.

“Blurred Lines,” the controversial smash hit that topped U.S. Billboard magazine’s 2013 Songs of the Summer list and achieved No. 1 in more than 100 countries, continues to make headlines, but for the wrong reasons. It’s a case of “be careful what you wish for” as not all publicity is good PR. Sending the wrong message can have devastating consequences for your brand and hard-earned reputation.