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While always an important factor, the visual component of content messaging has become even more critical over the last few years. Whether we are talking about Twitter posts, Facebook ads, email marketing or direct mail, consumers are overwhelmed with marketing messages. In order to filter and prioritize where they devote their attention, people are using […]

There is nothing permanent but change ~ Heraclitus, philosopher Pointing out that the media landscape has changed throughout recent years is like saying the sky is blue or that water is wet. With a continually shifting and increasingly fragmented media ecosystem, PR is changing too, whether it wants to or not. Influencers today are more […]

1998 was a game changer for technology. Apple introduced the first iMac, Google was founded, Microsoft released Windows 98, and e-commerce was taking off with companies establishing their internet presence.

It was also the year I started Interprose (21 years ago on January 23rd), during the dot-com era. Our clients back then were technology companies launching new innovations that helped create the Internet and e-commerce sites we now use every day.

These days, there’s a lot of buzz around “brand journalism”. But what exactly is it? And should you consider it for your organization? Quite simply, brand journalism is journalism produced on behalf of a brand. But while it aligns with journalism, brand journalism is a completely separate beast in that it isn’t objective by nature. […]

Dear readers, we’ve come a long way during this journey across the livestreaming and live social sharing landscape, but our travels are nearly at end. To wrap things up, I want to share a few of the terrific questions that came from the audience during our Boosting Conference Engagement with Live Social Media webinar. I […]

Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start […]

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture […]

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect: livestreaming. Once again, we’re going to […]

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on […]

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney Event marketing. A tried-and-true staple of […]