Dreamforce: A Look Into the Future

My complimentary pass to Dreamforce 2013 (#DF13) exposed me to information (keynotes and expo) to affirm change has arrived and is coming for many in the way we communicate.

Internal communications, collaboration and engagement with customers and partners is evolving and business professionals are increasingly using mobile devices to reach…

Tags:

What is a Market Disruptor?

Over the past 10 years, I’ve had the pleasure of working with several companies that are often referred to as “market disruptors.” But what exactly is a market disruptor?

Tags:

The Internet of Things

Welcoming some 11 million visitors per year, the Experimental Prototype Community of Tomorrow – better known to Mouseketeers everywhere as “EPCOT” – is home to one of the most recognizable buildings on the planet: Spaceship Earth. Spaceship Earth captures the spirit of innovation, whisking riders away on a gentle journey through time that depicts the story of human interconnection from the dawn of recorded time to the world of tomorrow.

Tags:

Blurred Lines

“Blurred Lines,” the controversial smash hit that topped U.S. Billboard magazine’s 2013 Songs of the Summer list and achieved No. 1 in more than 100 countries, continues to make headlines, but for the wrong reasons. It’s a case of “be careful what you wish for” as not all publicity is good PR. Sending the wrong message can have devastating consequences for your brand and hard-earned reputation.

Tags:

Stop, Collaborate, & Listen

Welcome to the home of our newest platform, Interprose Voice!

Stop, collaborate, and listen – this famous phrase popularized in the early 90s certainly still rings true in communications today. As a strategic communications company, Interprose has navigated the profound changes in the industry around social media and content creation. We are excited by the evolution of PR and the disappearing lines between marketing and the availability of social networking tools to extend the message. The new Interprose Voice blog will provide a peek into the best social networking, marketing, and PR techniques for which we are known.

Tags: