Where the Rubber Meets the Road – Driving Success with the Fission Startup Model

Our team has recently been lucky enough to work with the 80edays China Team, which has been an experience that is simultaneously fun, rewarding, and educational. 80edays aims to help accelerate the transition to sustainable mobility with the world’s largest and most competitive all-electric car rally. The China Team car, a DENZA, is piloted by […]

Tags:

Oh, Snap! Why Your B2B Brand Should Be On Snapchat

Snapchat Ghost

Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us. Knowing my own daughter would surgically attach her phone to her hand if […]

Tags:

The Tweets, They Are A-Changin’…

Larry the Twitter Bird

As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to make some long-overdue (in my opinion, anyway) refinements. […]

Tags:

Interprose’s Growth Strategy Continues with Multiple New Hires in PR and Marketing and Creation of New Data Analytics Role

RESTON, Va., May 25, 2016 – Interprose, a strategic communications company advancing credible perceptions for technology organizations, today announced it has hired three new employees due to recent growth with new clients and expanded services to existing customers. Interprose’s newest team members, Kelly Brandner, Jeny Dowlin, and Henry Richardson, further strengthen the company’s proven service […]

How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference

Conference superhero

From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to exhibiting, to the conference registration alone, it adds up quickly. All the more reason to […]

Tags:

Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Website Banners Standard Sizing

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on what are the most successful banner sizes in terms of catching people’s eyes on […]

Tags:

Happy Birthday, Twitter – Reflecting on a Decade of Life in 140 Characters

Happy Birthday Twitter

Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene? The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird might make. People more frequently thought […]

Tags:

Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

LinkedIn Pulse logo

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share your two cents goes on […]

Tags:

Lessons Unlearned: Cautionary Tales from the Front Lines of Social Media

Green Army Men

So, the SyFy Network just announced a new series that I can’t wait to watch: “The Internet Ruined My Life.” According to SyFy, the show “exposes the unexpected perils of living in a social media obsessed world” and “reveals how people just like you and me inadvertently ruin their lives in one keystroke.” Pretty heady […]

Tags:

What We Can Learn From Millennials (If You’re Not One)

Millennials

I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes fascinating. At first blush, they appear to be a bit self-absorbed and entitled; but are they really? Millenials: Like excitement, freedom, and flexibility in the workplace Want frequent […]

Tags:
Load More