CES 2016: The New Year Takes Flight in Vegas

CES 2016

There’s no better time in Vegas than January, attending the Consumer Electronics Show (CES). It’s commonly accepted that CES sets the tone for the New Year. And CES 2016 made quite an impression with as assortment of technologies, including virtual reality, augmented reality, the Internet of Things (IoT), the connected car, robotics, 3D printing, drones, […]

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A Goal-Setting Routine: Creating Opportunities

Effective Goal-Setting

Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems and habits, in place of goal-setting. Okay, I get it. […]

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Four Tips & Tricks for Successful PR Measurement

PR Measurement & Metrics

Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. But how do we show movement on these goals? This is where PR […]

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Happy Holidays from Interprose

  Happy Holiday greetings from the @Interprosepr team! Click To Tweet

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Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

Augmented Reality Storytelling

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of my favorites growing up. We gravitate to stories from […]

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Yogi Berra and the Art of Being Memorable

Did you know that no other Major League Baseball (MLB) catcher has been named to as many all-star teams as the legendary Yogi Berra? Or that he racked up an impressive 358 home runs, 1,430 runs batted in, and three American League Most Valuable Player awards? How about his standing record for having more MLB […]

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Cleaner Than A Frog’s Armpit – The Joys Of Translation

Lost in Translation

This post was originally published by Wibke Sonderkamp on the GlobalCom PR Network blog. Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants […]

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Interprose Names Silicon Valley-Based Cathy Palmen President; Strategic Communications Company Expands Nationwide Team

Interprose, a strategic communications company that advances credible perceptions for technology organizations, today announced Cathy Palmen has been named president of the company, with founder Vivian Kelly serving as chief executive officer. Silicon Valley, California-based Palmen has been with Interprose since its formation in 1998, most recently as senior vice president. Steering Interprose’s growth track […]

Keep Calm & Consult a Designer

Keep Calm and Design On

Ready to create a new promotional campaign? Send it out there into the world and hope the customers start knocking on the door? Most of our clients start with an idea – they have a notion to launch a new product, promote an upcoming event, or highlight an existing product. When our clients approach us […]

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Ka Lā Hiki Ola – It’s the Dawn of a New Day for Solar Power in Kauai

Hawaii's Anahola solar installation

There are a lot of benefits to living in Hawaii: great weather, long beaches, and the sight of the beautiful Pacific Ocean at almost every turn, to name a few. Yet there are drawbacks, as well. A big downside to living in Hawaii is the cost of electricity. As you may or may not know, […]

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