Whether your client is announcing a new product or you want to tell the world you’ve just gotten engaged, there are many reasons why you would want to spread your message on Twitter. But regardless of the reason or even the content of the message (well, content is important, but we covered that in our […]
In today’s world people, can access national and international news instantly on a plethora of devices but this accessibility doesn’t necessarily mean you’ve got the audience’s attention. As PR professionals, we are very aware that it’s about showing the audience how the news impacts their localities, their everyday lives. Recently, Interprose worked with GlobalCom PR […]
More and more marketers are being held accountable for metrics showing ROI, and to provide more detail that shows where response (or revenue) is coming from. Luckily, we are living in a digital age where we have ready access to an array of statistics and reporting tools that can lift the veil on our communications programs and show in great detail who’s buying, where our customers are coming from, and how they heard about us.
Can you have a successful, enjoyable, and productive career while pursuing your own personal victories outside the office? The answer is yes, by establishing what’s called work-life balance. Everyone is always trying to achieve this balance.
Summer vacations are over and the kids are back in school, which means it’s time to kick-start the fall show season with CTIA’s Super Mobility Week.
As you may know, CTIA canceled the spring event in 2014 so they could super-size their mobile presence this fall and play host to the largest mobile event in North America, six months after Mobile World Congress in Barcelona, Spain. This “mega” show casts a net far and wide over the mobile ecosystem, with themes ranging from the connected car, to the mobile wallet, to managing your healthcare from your mobile phone, to the latest and greatest phone, phone cover, and accessories – all the way back to the enterprise and the network that makes all of this work.
Launching a blog should be part of your overall communications strategy, but don’t underestimate the time involved to create and maintain it. Dedicated time and resources are vital to make it a successful venture.
It’s said that 2014 will be the year that content marketing comes into it’s own. Content marketing has been on the list of most buzz-worthy buzzwords for some time. There are magazines devoted to the topic, awards for “best content marketers”, and a quick search of the Internet spits back list upon list of how to do it correctly. Marketers from organizations of all sizes and types have jumped onto the bandwagon with both feet. It’s easy to understand why when you consider that content marketing costs 62% less than traditional marketing, while generating about three times as many leads per dollar spent.
The Google Hangout, it sounds so casual, so relaxed, we’re just hangin’ out, right? Wrong. Interprose’s Renee Ayer offers up some sound practical advice for making your next Google Hangout not only memorable but a smashing success.
While in graduate school, I had the opportunity to work with a large, global, professional engineering association. During those two years, I was exposed to executive leadership, conferences, publications, awards, and more – opening my eyes to the world of professional associations. And I learned that working with associations is very different than working with your typical business.
Ahh, my desk. I love being behind my desk crunching numbers, working on budgets, forecasts, and analytics. It’s safe, familiar, and my domain. I thought I had everything I needed to manage and help grow the business by making decisions based on financial charts, metrics and trends. Somehow, this wasn’t translating into a healthy pipeline or bottom line. I could not understand why, when we had a great product, a top sales team, and an internal marketing group in place. We’d allocated two-thirds of our sales/marketing budget to sales and one-third to marketing…what was I missing? One thing I know is that numbers don’t lie.